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Roll Labels

New low priceNew optionsSamples available
Take your branding to the next level with professional roll labels designed for high-volume use. Available on single- or multi-column rolls.
Important: Learn more about our new single- & multi-column roll styles below.
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Add some personality to all your products with roll labels.

  • 19 sizes, including custom
  • 9 shapes, including custom
  • 9 materials
  • Multiple finish options, including anti-scratch
  • Quantities from 50 to 50,000
  • Best for higher quantities

Single- & multi-column roll styles

You can choose from 2 roll styles: single- or multi-column. Single-column rolls have one column of stickers and work with both automatic and manual applicators. Roll size is based on your label size, so depending on how many you order, your stickers may arrive on multiple rolls. Multi-column rolls have multiple columns per roll and are compatible with manual applicators. They’re always delivered on one 12.5-inch roll, so everything arrives on a single roll. The number of columns depends on the size and shape of your stickers.

Brand anything & everything

Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use

You can choose from an assortment of materials, shapes, sizes and finishes – including custom shapes and sizes. You can also choose from multiple roll styles, with slit rolls featuring one sticker per row, cut to the size of your stickers, and single rolls featuring multiple stickers per row. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience

Explore our assortment of fully customizable design options. Once you’ve found a favorite, make it yours by adding all your custom touches, including selecting a single- or multi-column roll. For labels with a specific unwind direction, choose that option before checkout. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice, and adding an optional anti-scratch finish. Your custom labels will arrive looking sharp, vibrant and ready to roll.

VistaPrint offers Roll Labels design templates in assorted styles.
A single-column roll of gold plastic oval labels from a flower company.

Reviews

(8420 reviews)
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Reviewed by 8420 customers

Very disappointed
Oct 22, 2026 | Nicholas T. | United States United States
I’m disappointed the pictures show them on envelopes and what not being approx. 2” or more they showed up and they are the size of a quarter of that they are useless!! Can’t even see the logo they are so small, yes I should of read the description better but I just looked at the pictures and not one picture was something the size of my thumbnail!
Response from Vistaprint Customer Care Team:
We’re sorry to hear that your Roll Labels were much smaller than you expected and that the final product did not meet your expectations. We understand how disappointing it must be when the size makes your logo difficult to see and the labels unsuitable for your intended use. While product dimensions are provided on our website during the design and ordering process, we understand that the product images may have created a different impression. To help us look into this further and explore how we can assist you, could you please provide your order number? We appreciate your feedback and the opportunity to address your concerns and improve your experience with VistaPrint.

Easy and Fast
Oct 21, 2026 | Yun K. | United States United States |
Verified Buyer
Nice and fast and simple to use tools on their website and great products!!

Exceptional!
Oct 21, 2026 | Julie P. | United States United States |
Verified Buyer
The paper the labels were printed on is a good quality, which counts a lot when you are taking the labels off. The labels matched mydesign perfectly. Will purchase again!

Delightful!
Oct 21, 2026 | Rochelle B. | United States United States |
Verified Buyer
We had previously used another sticker producer that gave us individual stickers… They were very nice but hard to take off of the backing and they were kind of too large for our needs. We have been using this to print for years for cards and flyer, so when I realized that Vistaprint had a decent deal on a roll of stickers, I figured I’d go ahead and try them. I am so pleased with the result! These stickers are the perfect size for our needs and the price is quite reasonable. We will definitely be using them again!

Great Stickers
Oct 21, 2026 | Frank H. | United States United States |
Verified Buyer
They look exactly how I expected they would.

Displaying Reviews 1-5
Frequently asked questions

Single-column rolls have one column of stickers and work with both automatic and manual applicators. Because roll size is based on your sticker size, your order may arrive on multiple rolls. Multi-column rolls have multiple columns and are designed for manual applicators. They’re always delivered on one 12.5-inch roll, so your order will arrive on a single roll. The number of columns varies based on your sticker size and shape.

Roll labels are a great option for large quantities. And since they’re on a roll, they don’t take up a lot of space – you can tuck them away when you’re done.

We offer 6 material options for our custom roll labels. For a description and use cases for each, head on over to our Product Options section for more details.

It’s easy – simply peel and stick. Then roll the 3" core around to grab your next label and repeat.

Yes, we now offer both custom shapes and custom sizes for our sticker rolls, as well as 18 standard size options.

If you’re looking to design your own label and upload it to our site, take a look at our Specs & Templates section for more information. You can also use our design studio to customize one of our pre-made templates – we'll walk you through the process as you go.

Yes, you can print your roll labels to unwind in a specific direction. Once you are happy with your label design simply select the unwind direction option right before checkout.