Retail logos

• Logomaker by VistaPrint® is a free tool that you can use to create, customise, and download your logo. It uses complex AI and algorithms, working with an expansive library of fonts and icons, to create a wide range of visual retail logo ideas and layout options. Simply tell Logomaker about your business, and the tool taps into the library to create a new retail logo, just for you. If you need assistance while using our Logomaker, our Customer Care specialists can help with any queries, such as adjusting and reviewing your retail logo. While the service is free, you can choose to add 'premium icons' starting from just $9.00.
• Hiring a professional designer starts at just . Through this service, you collaborate directly with a freelancer from the 99designs by Vista global community to create a unique, hand-crafted retail logo that matches your vision. You start by choosing a designer to work with, fill out a quick brief with details about your idea (even add in some logo inspiration as a reference!) and then collaborate until you're happy with the result. You can learn more about logo design services here.
• Logo design contest at 99designs by Vista starts at $299.00. Through this service, you'll receive dozens of retail logo ideas from our professional designers around the world. You start by filling in a simple online brief where you describe things like the colours you like (even add in some logo inspiration as a reference!). Freelancers then share their retail logo ideas and you choose your favourite – or get your money back if none feel right.

VistaPrint offers logo creation options to fit any budget:

• Logomaker: You can create your own retail logo for free using Logomaker by VistaPrint®. No design skills are required, and the retail logo will be ready for both digital and print use. If you wish to add a 'premium icon' to your Logomaker design, these can be purchased from just $9.00 - or you can purchase an 'exclusive icon' outright for $99.00 which will result in the removal of this icon from our library once you download it.
• Hire a Designer: For a more customized approach, you can collaborate with a professional freelancer for to create a unique retail logo tailored to your brand.
• Logo Contest: Starting at $299.00, you can get dozens of custom retail logo ideas from our global design community. Choose your favorite, or get your money back if none are the right fit.

Turnaround times vary depending on the option you choose:

• Logomaker: Multiple retail logo ideas are instantly generated by our Logomaker, which you can then refine and download once you're happy with the result.
• Hire a Designer: Typically, it takes 3–5 business days to receive your completed retail logo, depending on the complexity of the design and the number of revisions.
• Logo Contest: The process usually takes 7–10 business days, allowing time for designers to submit ideas and for you to choose the retail logo you love.

If you've found a retail logo or logo inspiration from a design that you love, there are several ways that we can help you create something that captures a similar feel, while ensuring it's unique to your brand. We suggest working one-on-one with our professional designer community, either directly (Hiring a Designer) or through a Design Contest—getting multiple ideas submitted from our community and choosing your favorite retail logo. During the 'brief' stage, simply share images of the logos you like, along with your vision, and they'll craft a custom retail logo that reflects those elements while making it one-of-a-kind for your business.

If you prefer a do-it-yourself approach or are on a tighter budget, you can use our free Logomaker to bring your logo inspiration to life and create your own retail logo. You might find a design that perfectly suits your brand's style!

Yes! Logomaker offers you the ability to create, customize and download your retail logo for free. After creating your logo, you'll receive high-resolution file formats that can be added to your Brand Kit and 'My Projects' folder, ready to use online and in printed marketing materials.

We also offer additional retail icon options through Logomaker, which you can use in your retail logo for a small fee. These icons are handcrafted by our global community of designers and are available as follows:

• Premium Icons: Use these icons in your Logomaker design for $9.00. They will continue to be available in our icon library.
• Exclusive Icons: Purchase these icons outright for $99.00 and use them in your Logomaker design. Once downloaded, the icon will be permanently removed from our library.

The types of logo files you receive depend on the method you choose for creation. However, all of the logo files supplied will be versatile across various platforms and formats, whether online or in print.

• Logomaker by VistaPrint®: After creating your retail logo, you'll receive 6 full-color files (3 with white backgrounds and 3 with transparent backgrounds) in the following formats:
  • SVG: A vector graphic that can be resized without losing quality.
  • PNG: A raster graphic ideal for websites and social media posts.
  • PDF: A printable format that can be viewed without proprietary software.
• Hiring a Designer or Logo Contest: You'll receive high-resolution, industry-standard file formats for the finalized retail logo, including:
  • EPS (RGB color format): For web use.
  • EPS (CMYK color format): For print use.
  • JPG, PNG, PDF: For general display purposes.

It depends on which retail logo design option you choose.

If trademarking a logo is important to you, paying a professional freelancer to create a bespoke retail logo for you on 99designs by Vista is the way to go. Whether you Hire a Designer or start a Contest, the finished result will be a completely unique logo, that doesn't use any stock or shared visual assets. You'll get all rights owned by the Designer in the business logo you purchase transferred to you.

If you use our free Logomaker service, you'll be working with visuals and retail logo ideas that may be similar to others.

Millions of our customers have turned their new business idea into reality with VistaPrint as a partner. It's an easy and affordable way to create a standout logo and brand, get online with an easy to build website, and launch and promote your business with an incredible range of print products to help generate buzz.

We also provide expert logo help and customer support to guide you (even after hours), or they can simply help you with choosing logo inspiration if you're unsure where to start. You can also access your design and print files at any time, all in the one place.