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Frequently asked questions
- Logomaker by VistaPrint® is a free tool that you can use to create, customize, and download your logo. It uses complex AI and algorithms, working with an expansive library of fonts and icons, to create a wide range of visual and layout options. Simply tell Logomaker about your business, and the tool taps into the library to create a new logo design, just for you. If you need assistance, our Customer Care specialists can help you with technical or design-related queries, such as adjusting and reviewing your logo. While the service is free, you can choose to add 'premium icons' starting from just $9.00.
- Hiring a professional designer starts at just . Through this design service, you collaborate directly with a freelance designer from the 99designs by Vista global community to create a unique, hand-crafted logo that matches your vision. You start by choosing a designer to work with, fill out a quick brief with details about your project, and then collaborate until you love the finished result. You can learn more about logo design services here.
VistaPrint offers logo creation options to fit any budget:
- Logomaker: You can design your own logo for free using Logomaker by VistaPrint®. No design skills are required, and the logo will be ready for both digital and print use. If you wish to add a 'premium icon' to your Logomaker design, these can be purchased from just $9.00 - or you can purchase an 'exclusive icon' outright for $99.00 which will result in the removal of this icon from our library once you download it.
- Hire a Designer: For a more customized approach, you can collaborate with a professional freelance designer for to create a unique logo tailored to your brand.
- Logo Contest: Starting at $299.00, you can get dozens of custom logo design ideas from our global design community. Choose your favorite, or get your money back if none are the right fit.
Turnaround times vary depending on the option you choose:
- Logomaker: You can design and download your logo instantly, once you're happy with the result.
- Hire a Designer: Typically, it takes 3-5 business days to receive your completed logo, depending on the complexity of the design and the number of revisions.
- Logo Contest: The process usually takes 7-10 business days, allowing time for designers to submit concepts and for you to choose the one you love.
If you've found a logo that inspires you, there are several ways that we can help you create something that captures a similar feel, while ensuring it's unique to your brand. We suggest working one-on-one with our professional designer community, either directly (Hiring a Designer) or through a Design Contest—getting multiple concepts submitted from our design community and choosing your favorite. During the 'brief' stage, simply share images of the logos you like, along with your vision, and they'll craft a custom design that reflects those elements while making it one-of-a-kind for your business.
If you prefer a do-it-yourself approach or are on a tighter budget, you can use our free Logomaker to create your own logo. You might find a design that perfectly suits your brand's style!
Yes! Logomaker offers you the ability to create, customize and download your logo for free. After creating your logo, you'll receive high-resolution file formats that can be added to your Brand Kit and 'My Projects' folder, ready to use online and in printed marketing materials.
We also offer additional icon options through Logomaker, which you can use in your designs for a small fee. These icons are handcrafted by our global community of designers and are available as follows:
- Premium Icons: Use these icons in your Logomaker design for $9.00. They will continue to be available in our icon library.
- Exclusive Icons: Purchase these icons outright for $99.00 and use them in your Logomaker design. Once downloaded, the icon will be permanently removed from our library.
The types of logo files you receive depend on the method you choose for creation. However, all of the logo files supplied will be versatile across various platforms and formats, whether online or in print.
- Logomaker by VistaPrint®: After creating your logo, you'll receive 6 full-color files (3 with white backgrounds and 3 with transparent backgrounds) in the following formats:
- SVG: A vector graphic that can be resized without losing quality.
- PNG: A raster graphic ideal for websites and social media posts.
- PDF: A printable format that can be viewed without proprietary software.
- Hiring a Designer or Logo Contest: You'll receive high-resolution, industry-standard file formats for the finalized logo design, including:
- EPS (RGB color format): For web use.
- EPS (CMYK color format): For print use.
- JPG, PNG, PDF: For general display purposes.
It depends on which design option you choose.
If trademarking a logo is important to you, paying a professional designer to create a bespoke logo for you on 99designs by Vista is the way to go. Whether you Hire a Designer or start a Design Contest, the finished result will be a completely unique logo, that doesn't use any stock or shared visual assets. You'll get all rights owned by the Designer in the business logo design you purchase transferred to you.
If you use our free Logomaker service, you'll be working with visuals that may be similar to others.
Millions of our customers have turned their new business idea into reality with VistaPrint as a partner. It's an easy and affordable way to create a standout logo and brand, get online with an easy to build website, and launch and promote your business with an incredible range of print products to help generate buzz.
We also provide expert design help and customer support along the way (even after hours) and you can access your design and print files at any time, all in the one place.