Say hello to Monarch

Humberto Leon embraces the butterflies-in-the- stomach feeling. As a world-renowned fashion designer, creative director, activist and innovator, he knows that excitement laced with fear is a signal of impending change. It ushers in an evolution into something new. “If you’re not scared, it means it’s been done,” he says.

Two years ago, Humberto and his family stepped into a new unknown: They opened a restaurant together. After its 2020 launch, Chifa quickly became known for its Peruvian-Chinese cuisine, recognizable green and red branding and coveted merch.

And now the family is preparing to grow with Monarch, their second LA-area restaurant. With a firm focus on Chinese dishes and a cozy, family- meal style, Monarch has a personality distinct from Chifa. But Humberto hopes the feeling customers get remains the same. “They feel comfortable, they feel happy, they feel excited, they feel this joy that hopefully my family is bringing to them.”

VistaPrint is thrilled to reunite with Humberto and the entire Monarch team to help them spread that feeling of joy. We’re celebrating Monarch’s opening with our second “By VistaPrint” collaboration, with stylish, can’t-miss items designed for guests, staff and even Humberto himself.