Humberto Leon embraces the butterflies-in-the-
stomach feeling. As a world-renowned fashion
designer, creative director, activist and innovator,
he knows that excitement laced with fear is a
signal of impending change. It ushers in an
evolution into something new. “If you’re not
scared, it means it’s been done,” he says.

Two years ago, Humberto and his family stepped
into a new unknown: They opened a restaurant
together. After its 2020 launch, Chifa quickly
became known for its Peruvian-Chinese cuisine,
recognizable green and red branding and coveted
merch.

And now the family is preparing to grow with
Monarch, their second LA-area restaurant. With a
firm focus on Chinese dishes and a cozy, family-
meal style, Monarch has a personality distinct
from Chifa. But Humberto hopes the feeling
customers get remains the same. “They feel
comfortable, they feel happy, they feel excited,
they feel this joy that hopefully my family is
bringing to them.”

VistaPrint is thrilled to reunite with Humberto
and the entire Monarch team to help them
spread that feeling of joy. We’re celebrating
Monarch’s opening with our second “By
VistaPrint” collaboration, with stylish, can’t-miss
items designed for guests, staff and even
Humberto himself.