“This opportunity to open a second restaurant feels really, really exciting.”
Humberto Leon embraces the butterflies-in-the-
stomach feeling. As a world-renowned fashion
designer, creative director, activist and innovator,
he knows that excitement laced with fear is a
signal of impending change. It ushers in an
evolution into something new. “If you’re not
scared, it means it’s been done,” he says.
Two years ago, Humberto and his family stepped
into a new unknown: They opened a restaurant
together. After its 2020 launch, Chifa quickly
became known for its Peruvian-Chinese cuisine,
recognizable green and red branding and coveted
merch.
And now the family is preparing to grow with
Monarch, their second LA-area restaurant. With a
firm focus on Chinese dishes and a cozy, family-
meal style, Monarch has a personality distinct
from Chifa. But Humberto hopes the feeling
customers get remains the same. “They feel
comfortable, they feel happy, they feel excited,
they feel this joy that hopefully my family is
bringing to them.”
VistaPrint is thrilled to reunite with Humberto
and the entire Monarch team to help them
spread that feeling of joy. We’re celebrating
Monarch’s opening with our second “By
VistaPrint” collaboration, with stylish, can’t-miss
items designed for guests, staff and even
Humberto himself.
Shop Humberto’s top picks
Branded merchandise
Run-the-business essentials
Custom packaging
Introducing Monarch by VistaPrint, a capsule collection created with Humberto Leon.
VistaPrint is proud to team up with
fashion designer, creative director and innovator
Humberto Leon and his family to celebrate the
opening of Monarch, their second restaurant in
the Los Angeles area. The “Monarch by
VistaPrint” collection includes custom-branded
apparel, merchandise and marketing – featuring
VistaPrint products that other small business
owners can customize to achieve their own
business goals. From paper bags to restaurant-
ready utility totes, VistaPrint is here to help your
small business get noticed, grow and evolve.