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Design Tips

When it comes to your small business, design matters – great design will help your brand stand out on everything from sweatshirts to signage. Whether you’re choosing a business card template or trying to find the perfect font, consider us your partners in small business design. Here, you’ll find design tips and inspiration for marketing materials, as well as advice for working with professional designers.  


Mood board template

Mood board examples for brand inspiration

You’re trying to explain your brand vision to a designer, client or printer. You know you want something bold but […]

Balance in graphic design: A simple guide

If you’ve ever looked at a flyer and wondered why it felt kind of… off…  you were probably reacting to […]

Pantone color of the year 'Mocha Mousse' background with branded stickers featuring stylized logos and text.

Mocha Mousse, the Pantone Color of the Year 2025: Everything you need to know

We’ve rounded up everything you need to know about Pantone Color of the Year 2025: Mocha Mousse. Join us to […]

Colorful packaging materials, stickers, and stationery on a worktable, showing simple creative projects ideal for graphic design for beginners.

Graphic design for beginners: How to create eye-catching business visuals

Your design is often your brand’s first impression, whether it’s on a business card, flyer or Instagram post. If it […]

NPIB25738-L2-MM-herobanner_en-us

The ultimate guide to graphic design layout

A great design starts with a solid graphic design layout. The way elements are placed shapes how people see, digest […]

How to find aesthetic colors that work for your brand

Aesthetic colors are the shorthand your brand uses to communicate its personality, values and mood before a single word is […]

Printed custom marketing materials for a restaurant

What is DPI? And why it matters in print and design

If you’ve ever sent a file to print and it’s come out fuzzy, pixelated or just not as crisp as […]

Restaurant host holding a branded postcard at a marble counter, surrounded by menus, business cards and cohesive branding design elements

Small business branding design examples to inspire you

Branding design is about creating a brand identity that perfectly reflects your brand. While a logo may be enough for […]

How to design a menu: Restaurant menu layout ideas and design tips

Good restaurant menu design sets the tone, sells your story and quietly nudges diners toward your best dishes. It’s part […]

Top 10 graphic design trends 2026

A new year means fresh chances to rethink your branding, and design trends are one of the most effective ways […]

Product and brand samples demonstrating 2026's predicted color trends

The top 8 color trends 2026

Colors set the mood for everything from your website and digital marketing to your packaging and storefront. That’s why keeping […]

The font trends of 2026

8 fresh font trends for 2026

If you’re a small business owner, your time is precious, but you need customers to notice you. Consider this guide […]

Serif and sans serif donut shop banner

Serif vs. sans serif: Which font fits your brand best?

If you’ve ever stared at a brand kit wondering whether your font should rock tiny feet or not, welcome, you’re […]

Bi-fold menu placed on plates at a restaurant

How to choose the best type of menu for your restaurant

A menu is the single most powerful sales tool in any restaurant. More than a list of dishes, it shapes […]

How to print a booklet: From choosing the right booklet binding to uploading your file

If you’ve ever tried to figure out how to print a booklet, you already know it’s not as simple as […]

How to design custom mugs—a step-by-step guide

Deciding how to design custom mugs for friends, family or consumers is one of those delightful projects that packs a […]

Smiling woman holding her custom photo book, proud of her creation.

8 pro tips to create your own photo book

There’s something magical about flipping through a photo book. Unlike scrolling on your phone, a photo book is tangible; you […]

Branded packaging and mug in Pantone 11-4201 Cloud Dancer, held against a cloudy sky background

Cloud Dancer, the Pantone Color of the Year 2026: Everything you need to know

We’ve rounded up everything you need to know about Cloud Dancer, the Pantone Color of the Year 2026. This article […]

Font trends 2024

7 alluring font trends for 2024

It’s a unique, transitional moment in the digital art world. And the 2024 font design trends reflect this. With so […]

collage of the 2024 color trends

9 powerful color trends for 2024

If you’ve ever worn pink to lift your spirits or black to feel confident, you know how colors can influence […]

Top 10 graphic design trends to experiment with in 2025

As we approach a new year, fresh, bold and creative graphic design trends are taking the spotlight. Here’s the exciting […]

Collage of 2025 font trends

9 fresh font trends for 2025

As we leap into 2025, the world of typography is bursting with fresh and exciting font trends that promise to […]

Pantone Color of the Year 2024: Peach Fuzz

Peach Fuzz, the Pantone Color of the Year 2024: Everything you need to know

The Pantone Color Institute still knows how to keep the stylish crowd—from designers to fashionistas, marketers to artists—eagerly waiting and […]

collage of book cover and stationary in bright canary yellow color

7 inspiring color trends for 2025

As we look toward what the biggest design and marketing trends will be for the new year, one of the […]

Graphic design trends

Graphic design trends for 2024: an infographic

What’s in store for graphic design in 2024? We asked experts from VistaPrint and members of the design community from […]

Graphic design trends

10 inspiring graphic design trends for 2024

Much like the impact of photography on the art world in the 19th century, we find ourselves in the midst […]

How to use AI for small business design

AI for small business owners is a thing — and a rather compelling one, at that. Using artificial intelligence, or […]

RGB vs. CMYK color schemes

RGB vs CMYK: What’s the difference?

Whether you’re a designer or you’re getting a design, it’s important to know the difference between RGB vs CMYK color […]

Tips for small business owners when working with designers

We chatted with Tristan LeBreton, Creative Director at 99designs by Vista, for his insights into how small business owners can […]

12 easy-to-read fonts: Simple fonts and what makes them readable

With easy-to-read fonts, your brand message comes through loud and clear. The fonts you choose are a key component of […]

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