Promotional Materials
Ideas and tips for creating outstanding promotional materials, from stickers and flyers to postcards and mugs.

How to print on hats: A practical small business guide
So you’ve decided to create hats for your business. These small business promotional items are perfect for spreading your brand […]

The 6 different types of merch to propel your business
Merchandise, or “merch,” refers to branded products, and is a powerful way to promote your business, connect with customers and […]

Best water bottle design ideas to elevate your brand
Reusable water bottles are more popular than ever, and for good reason—they’re eco-friendly, practical and stylish! By exploring unique water […]

Creative custom sticker marketing ideas for 2025 (with downloadable calendar!)
Custom stickers are more popular than ever (the global die-cut sticker market is projected to reach $422.41 million by 2028), […]

What is a flyer? The ultimate guide to flyers
The versatile and cost-effective flyer is a print marketing tool used by small businesses to reach a wide audience as […]

Digital stickers: How to make digital stickers and use them effectively
Digital stickers are the small graphics you’ll find on various social platforms and digital tools. You can use digital stickers […]

How to write a postcard
In an era dominated by digital communication, why do we need to know how to write a postcard? The charm […]

The 50 best postcard fonts: How to choose a postcard font
Postcards have come a long way and not just in a geographical sense. What began as novelty travel souvenirs has […]

The ultimate guide to standard poster sizes (with a flowchart quiz!)
Posters are a powerful tool for grabbing attention and building brand awareness. But to get your message noticed, you need […]

The fundamentals of poster layout: effective poster design and templates
The best poster layout is one you don’t notice because it guides all attention to the content and message. It […]

Unique promotional gift ideas for your one-of-a-kind business
Promotional gifts are items given to customers, employees or collaborators as a reward. They can be for any achievement: celebrating […]

What are promotional products? And how to get the most out of promotional items
Promotional products, aka merchandise, swag or branded items, can be many different things. Imagine pens, mugs, notepads and other items […]