Promotional Materials

Ideas and tips for creating outstanding promotional materials, from stickers and flyers to postcards and mugs.


poster for opening sign

The ultimate guide to standard poster sizes (with a flowchart quiz!)

Posters are a powerful tool for grabbing attention and building brand awareness. But to get your message noticed, you need […]

rolled up, colorful poster design

The fundamentals of poster layout: effective poster design and templates

The best poster layout is one you don’t notice because it guides all attention to the content and message. It […]

Tri-fold gym promotional flyer held outdoors, example layout showing bold headline typography and hierarchy for best fonts for flyers

A guide to the best fonts for flyers and brochures

For a flyer or brochure to stand out, it needs an eye-catching design, a compelling message and the right font. […]

Small business owner guide to marketing collateral: Definition, types and uses

What is marketing collateral? Our marketing collateral definition goes beyond logos and printed materials to include the full range of […]

11 unique sticker ideas from functional to cute

In a world where individuality reigns supreme, unique sticker ideas have emerged as the ultimate form of personal expression. These […]

Great brochure examples to promote your business

Whether you’re a seasoned pro or just starting out, crafting brochures that inspire and empower takes a little creativity and […]

stickers for packaging products

How to make stickers: Essentials for design, print, and use

Stickers aren’t just fun, they’re also an inexpensive key to marketing—think about how many stickers you’ve seen promoting political and […]

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How to make labels for product packaging

In a crowded aisle (or online marketplace), a well-designed label can make the difference between browsing and buying. In this […]

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Flyer vs brochure vs pamphlet: What’s the difference?

When it comes to print marketing, it’s important to know the difference between flyer vs brochure marketing (and pamphlets too) […]

Assorted holographic stickers in different shapes including oval and starburst with ambassador and goals text

How to choose the right types of stickers for your small business: Materials, finishes, cuts and best uses

Choosing types of stickers for a small business is one of those small decisions that can greatly improve everything around […]

person carrying pile of multicolored t-shirts

Types of printing on T-shirts: 6 methods to perfect your print

To print a design on a T-shirt, all you need these days is a digital file and an internet connection. […]

woman walking past window of posters

How to hang a poster

Have you been asking yourself how to hang a poster? It might seem simple, but there’s more to it than […]