Promotional Materials

Ideas and tips for creating outstanding promotional materials, from stickers and flyers to postcards and mugs.


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How to print on hats: A practical small business guide

So you’ve decided to create hats for your business. These small business promotional items are perfect for spreading your brand […]

Clothing rack with colorful, long-sleeve hoodies personalized with logos, showcasing types of merch for branding.

The 6 different types of merch to propel your business

Merchandise, or “merch,” refers to branded products, and is a powerful way to promote your business, connect with customers and […]

Person holding a customized water bottle while twisting the cap – water bottle design ideas.

Best water bottle design ideas to elevate your brand

Reusable water bottles are more popular than ever, and for good reason—they’re eco-friendly, practical and stylish! By exploring unique water […]

Creative custom sticker marketing ideas for 2025 (with downloadable calendar!)

Custom stickers are more popular than ever (the global die-cut sticker market is projected to reach $422.41 million by 2028), […]

hand holding colorful flyer in front of colorful display

What is a flyer? The ultimate guide to flyers

The versatile and cost-effective flyer is a print marketing tool used by small businesses to reach a wide audience as […]

Digital sticker designs on a laptop scree

Digital stickers: How to make digital stickers and use them effectively

Digital stickers are the small graphics you’ll find on various social platforms and digital tools. You can use digital stickers […]

Postcard in Peach Fuzz, the Pantone Color of the Year 2024

How to write a postcard

In an era dominated by digital communication, why do we need to know how to write a postcard? The charm […]

The 50 best postcard fonts: How to choose a postcard font

Postcards have come a long way and not just in a geographical sense. What began as novelty travel souvenirs has […]

poster for opening sign

The ultimate guide to standard poster sizes (with a flowchart quiz!)

Posters are a powerful tool for grabbing attention and building brand awareness. But to get your message noticed, you need […]

rolled up, colorful poster design

The fundamentals of poster layout: effective poster design and templates

The best poster layout is one you don’t notice because it guides all attention to the content and message. It […]

man laughs as he clutches pile of reusable bottles

Unique promotional gift ideas for your one-of-a-kind business

Promotional gifts are items given to customers, employees or collaborators as a reward. They can be for any achievement: celebrating […]

white mugs with retro red text brand name placed on top of each other

What are promotional products? And how to get the most out of promotional items

Promotional products, aka merchandise, swag or branded items, can be many different things. Imagine pens, mugs, notepads and other items […]