Promotional Materials
Ideas and tips for creating outstanding promotional materials, from stickers and flyers to postcards and mugs.
How to design a poster: Step-by-step guide
Wondering how to design a poster that grabs attention? Posters are a high-impact, low-cost marketing tool for small businesses, and […]
How to design a flyer: the ultimate guide
Flyers are an incredible way to spread the word about your business, event or product. When designed well, they’re impossible […]
Pre-print checklist for posters: Poster resolution, bleed and CMYK
Poster resolution decides whether your poster looks sharp when printed. If your poster design looks crisp on screen, it can […]
Postcard size guide: Standard dimensions for print and mailing
Choosing the right postcard size goes beyond just being a design decision; it also affects postage costs, readability and how […]
Corporate gifts: New survey shows why employee recognition matters more than ever
Everyone knows recognition matters at work. Yet half of the employees in the United States did not receive any corporate […]
Brochure folds explained: Bi-fold vs Tri-fold vs Z-fold brochure types
Brochures remain a cornerstone of marketing collateral for small businesses because they’re tangible, practical and persuasive. Handing someone a brochure […]
Your guide to creating personalized school supplies
Back-to-school season is an exciting time, with new teachers, new routines and new friends. It’s also a time when parents […]
AI for poster design: A guide from prompt to print
Artificial intelligence has transformed the way we approach design. What once took hours of sketching, software skills and back-and-forth edits […]
Guide to standard a-frame sizes
When it comes to capturing attention, few tools are as effective as A-frame signs. These portable, freestanding signs are ideal […]
A guide to poster materials: Choosing the best paper type for your poster
Whether you’re promoting your small business, advertising an event or just need to get the word out about your brand, […]
Guide to standard banner sizes: how to choose the right fit for your space
If you’re running a physical shop or setting up a booth at a trade show, a well-placed banner can do […]
Different types of posters for small business marketing
Choosing the right types of posters for your business can be tricky—there’s no one-size-fits-all approach. The truth is, different posters […]