Promotional Materials

Ideas and tips for creating outstanding promotional materials, from stickers and flyers to postcards and mugs.


Colorful trade show table displaying branded swag items like hats, bottles, tote bags, and pens with a company logo.

What is swag? Types and meaning of swag

When you hear the word “swag,” you might think of modern slang, but in the world of business, it has […]

Use stickers to promote your business

7 Sticker advertising ideas to boost your business

Custom stickers are a powerful yet underrated tool for advertising. Lightweight and cost-effective, promotional stickers for small businesses transform everyday […]

Woman carrying a black and white tote bag with a custom beige logo, featuring a bouquet of pink flowers – tote bag design ideas.

Tote-ally awesome tote bag design ideas

Branded tote bags have become a staple in fashion, business and everyday life. With the global tote bag market valued […]

Giveaways for career fairs: How to stand out and attract top talent

If you’ve ever stood at a career fair table watching potential candidates walk by, or worse, grab your job fair […]

Mug idea with a couple's picture

50 creative mug design ideas

Custom mugs are more than just a practical item—they’re a canvas for creative expression. For small businesses, mugs offer an […]

Different types of hoodies on a clothing rack.

16 types of hoodies: Different hoodie styles to elevate your business

Hoodies are a casual wardrobe staple. But they can also be a versatile tool for branding and promotion. Whether you’re […]

Colorful long-sleeve hoodies with custom logos hanging on a shop rack

How to design a hoodie or sweatshirt for your small business

A custom hoodie helps you connect with your audience, while boosting brand visibility at the same time. Whether you’re a […]

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How to print on hats: A practical small business guide

So you’ve decided to create hats for your business. These small business promotional items are perfect for spreading your brand […]

Clothing rack with colorful, long-sleeve hoodies personalized with logos, showcasing types of merch for branding.

The 6 different types of merch to propel your business

Merchandise, or “merch,” refers to branded products, and is a powerful way to promote your business, connect with customers and […]

Person holding a customized water bottle while twisting the cap – water bottle design ideas.

Best water bottle design ideas to elevate your brand

Reusable water bottles are more popular than ever, and for good reason—they’re eco-friendly, practical and stylish! By exploring unique water […]

Creative custom sticker marketing ideas for 2025 (with downloadable calendar!)

Custom stickers are more popular than ever (the global die-cut sticker market is projected to reach $422.41 million by 2028), […]

hand holding colorful flyer in front of colorful display

What is a flyer? The ultimate guide to flyers

The versatile and cost-effective flyer is a print marketing tool used by small businesses to reach a wide audience as […]