Promotional Materials

Ideas and tips for creating outstanding promotional materials, from stickers and flyers to postcards and mugs.


Underlovings logo design

The 10 best print-on-demand products in 2025

The print-on-demand (POD) industry is booming—anyone with creative ideas can turn them into products without the hassle of managing inventory. […]

Best poster templates for 2025

In today’s visually driven world, posters stand as beacons of communication, capable of capturing attention and conveying messages instantly. From […]

Use stickers to promote your business

7 Sticker advertising ideas to boost your business

Custom stickers are a powerful yet underrated tool for advertising. Lightweight and cost-effective, promotional stickers for small businesses transform everyday […]

Creative custom sticker marketing ideas for 2025 (with downloadable calendar!)

Custom stickers are more popular than ever (the global die-cut sticker market is projected to reach $422.41 million by 2028), […]

hand holding colorful flyer in front of colorful display

What is a flyer? The ultimate guide to flyers

The versatile and cost-effective flyer is a print marketing tool used by small businesses to reach a wide audience as […]

Digital sticker designs on a laptop scree

Digital stickers: How to make digital stickers and use them effectively

Digital stickers are the small graphics you’ll find on various social platforms and digital tools. You can use digital stickers […]

Postcard in Peach Fuzz, the Pantone Color of the Year 2024

How to write a postcard

In an era dominated by digital communication, why do we need to know how to write a postcard? The charm […]

The 50 best postcard fonts: How to choose a postcard font

Postcards have come a long way and not just in a geographical sense. What began as novelty travel souvenirs has […]

poster for opening sign

The ultimate guide to standard poster sizes (with a flowchart quiz!)

Posters are a powerful tool for grabbing attention and building brand awareness. But to get your message noticed, you need […]

rolled up, colorful poster design

The fundamentals of poster layout: effective poster design and templates

The best poster layout is one you don’t notice because it guides all attention to the content and message. It […]

60+ best fonts for flyers and brochures

For a flyer or brochure to stand out, it needs an eye-catching design, a compelling message and the best fonts […]

marketing collateral example of customer being greeted at branded store front

What is marketing collateral? 15 types for your small business

It might be everywhere but what is marketing collateral, exactly? From website design and logos to product packaging and the […]