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A small business owner presents her health supplement products to a customer using a Z-fold brochure.
An open Z-fold brochure for an arts and crafts workshop
A stack of Z-fold brochures for a construction company, placed in a clear brochure holder at an office.
A small business owner presents her health supplement products to a customer using a Z-fold brochure.
An open Z-fold brochure for an arts and crafts workshop
A stack of Z-fold brochures for a construction company, placed in a clear brochure holder at an office.

Z-Fold Brochures

Share your story from A to Z with this unique, zigzag fold. 3 folds, with 6 customizable sections.
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Engage customers at every fold with unexpected Z-fold brochures.

  • 8.5″ x 11″ unfolded size
  • 3 panels, folded in alternating directions
  • 6 customizable surfaces
  • 4 paper stock options
  • Standard or premium thickness options
  • Clear plastic holders available for purchase

Unique fold, engaging result

Whether you’re in retail, real estate or restaurants, brochures are a tried-and-true marketing tool for small businesses. And if you’re looking for an extra edge, Z-fold brochures stand out in the crowd. They’re made of 8.5″ x 11″ paper (in your choice of 4, high-quality materials) that’s folded twice into a zigzag. The result? A Z-shaped pamphlet, and a whole lot of advertising possibilities.

6 customizable sections

Z-fold pamphlets feature sharp, full-color printing across 6 designable surfaces. Because of the way they fold, some people choose to spread images and graphics across more than one page. That way, when customers open them, they’ll see one continuous, engaging spread. You can check out our gallery of templates for inspiration, or jump right in to start designing yours.

Easy to design, help standing by

To start creating, pick a paper stock and thickness, then explore our template gallery. You can also upload your own design if you have one ready to go, just be sure you’ve positioned the front, back and inside panels according to the Z-fold style. Of course, contact our 24-hour customer care team if you ever get stuck. We’re always glad to help.

VistaPrint offers Z-Fold Brochures design templates in assorted styles.
An open Z-fold brochure advertising a wedding photographer, with a stack of folded Z-fold brochures behind it.

Designs

Select a design template to preview it on the product. Click 'Continue' to customize it.

Reviews

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Ratings Distribution

Reviewed by 31 customers

Z fold

Aug 26, 2025 | John B. | Verified Buyer
Brochures were adjusted by the design team and they turned out fantastic!

Z-folders

Aug 19, 2025 | Dirk S. | Verified Buyer
Vista print - printing is excellent, less happy about their clothing, but printing of folders etc they excel

Great Quality

Aug 9, 2025 | Danna V. | Verified Buyer
These brochures were very good quality. Sturdy material and beautifully printed.

Didn't realize "fliers" were so small

Aug 6, 2025 | April M. | Verified Buyer
After ordering pamphlets and business cards, it was suggested I make a flier for my business. I assumed it was a standard sheet of paper (typical flier size) but when they were delivered they were as small as my business cards. I know I should have checked the size, but I figured a standard flier was larger than that. Also my trifold brochures are folded off center. Other than that I love my order!
Response from Vistaprint Customer Care Team:
Thank you for sharing your feedback with us. We’re glad to hear you love your order overall, but we’re sorry for the confusion about the flyer size and the issue with the brochures. We do offer multiple size options for our flyers, and if the intended size isn’t selected during ordering, the system will default to the smallest option, which is 2.5" x 4". For future orders, we recommend double-checking the size selected to ensure it matches your needs. As for the brochures, could you please share images showing the off-center folds? This will help us review the issue and work on the best resolution for you. If your request is urgent and you need an immediate solution, please reach out to our Customer Support team via https://www.vistaprint.com/customer-care/help-center/.

Print Quality

Jul 31, 2025 | Garikayi C. | Verified Buyer
These brochures came out good except the small font was not as sharp. I will work with customer service to see this can be improved on the next order.
Response from Vistaprint Customer Care Team:
Thank you so much for your feedback—we’re glad to hear your Z-Fold Brochures turned out well overall, and we appreciate your note regarding the sharpness of the smaller font. We understand how important crisp, legible details are, especially in professional materials, and we’re here to help you get the results you deserve. After reviewing both your submitted file and the photo of the brochures received, we can confirm that the small text was generally readable, though we recognize your desire for even sharper, more refined output. To improve clarity moving forward, we recommend recreating your file in a higher resolution before upload, which helps preserve fine details during printing. If recreating the file isn’t an option, we’d be happy to connect you with our Design Services team. Using professional design tools not available on the standard website editor, they can optimize your brochure layout to enhance resolution and ensure sharpness, even for small fonts. You can request design assistance using the following link and selecting the brochure format: vistaprint.com/experts/request/brief/CPciMWXAeUFpVFii?step=1 We truly appreciate you reaching out, and we look forward to working with you to improve your next order. Your satisfaction is our priority.
Displaying Reviews 1-5

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Frequently asked questions

The biggest difference between Z-fold and tri-fold brochures is the way they’re folded. Z-fold brochures form a zigzag, while the two outer flaps of a tri-fold brochure fold in on each other. Both have 3 panels and offer 6 designable surfaces, but we have more sizes available for tri-fold brochures.

Accordion brochures fold in alternating directions, and usually have multiple flaps. They’re the type of format you usually see with instruction manuals. In contrast, our Z-fold brochures have 3 panels, creating a zigzag, and are more common for marketing materials.

Yes, your Z-fold brochures will arrive pre-folded.

No, our Z-fold brochure printing process involves folding, but we also have flyers if you’re looking for an unfolded option.

When folded, Z-fold brochures are similar to any other brochure, offering a compact structure with a visually engaging front panel. However, unlike other brochures, they’re typically opened all at once, offering a larger, more seamless view of the front and back of your design.

Yes, we have clear plastic brochure holders made to fit our Z-fold brochures. You can add them to your cart during the checkout process, just be sure you pick the smaller of the 2 sizes, 4.3" x 7.7".