Small Business Marketing

You have an amazing small business. And now, it’s time to let the world know about it with marketing tools and an advertising strategy. From business cards to branded merch, we’ll walk you through everything you need to know about marketing your small business so you can attract new customers.

ikea branding

Branding vs. brand identity vs. logo: what’s the difference?

As an entrepreneur, you probably know that making a mark on your customers’ minds is highly valuable. By creating a […]

Key principles of marketing

The principles of marketing, and why they’re important

Whatever business you run, you’ll need a marketing strategy—and it’s likely to be informed by the principles of marketing. Whether […]

Invisible marketing: how brands sell their products without saying a word

Invisible marketing: how brands sell their products without saying a word

“You need to put your name out there” is one of the first things small business leaders are told when […]

What is a marketing funnel?

Starting and maintaining a successful business takes time, energy, and a lot of love. But it also requires a deep […]

Smell that? Scent marketing is your brand’s invisible secret weapon

How many times have you been walking down the street, or through a mall, or from one end of an […]

Influencer marketing: a guide to successful collabs

As a small business, influencer marketing relies on your brand to form strong partnerships with experienced tastemakers or experts who […]

Influencer marketing secrets for small businesses

The influencer market is predicted to balloon to $15 billion by the end of 2022. That means if influencer marketing […]

marketing podcasts

Best marketing podcasts to listen to in 2022

Podcasts have become the ultimate companion piece for people of many ages and backgrounds. They’re always there for us when […]

Great email marketing campaigns & what you can learn

Email marketing strategy: uncovering industry fails and holy grails

As we usher in an era of digital transformation, countless channels have emerged online for all sorts of marketing purposes. […]

Advertising design ideas

35 creative advertising ideas (and why they work)

Advertising is an integral part of building a brand. It helps get the word out about who you are, and […]

Viral Marketing

The 6 key ingredients to a viral marketing campaign

When you say something “went viral,” you’re saying it spread rapidly from person to person—like a virus. Writing this in […]

Nonprofit marketing

The ultimate guide to nonprofit marketing

My last job was in the communications department for a performing arts nonprofit. When I say “department” I mean it […]

How to be a podcast guest

How to be a podcast guest in a few simple steps

Every week 48 million people listen to podcasts. With over 800,000 different shows, and a projected $1 Billion dollars in ad […]

Gen Z marketing: giving the youngest generation what they want

Think you can use the same old bag of tricks for Gen Z marketing? OK Boomer. With the oldest of […]

How to build a video marketing strategy from the ground up

Video marketing just makes sense. It’s the easiest type of content to consume, and when it works, it really works. […]

Interactive content to increase conversions

5 ways to use interactive content to increase conversions

Conversion rates represent the end-all goal of digital marketing experts and SEO. As such, content creators, writers and designers are […]

Promote Your Podcast with the Right Marketing Materials

Promote your podcast with the right marketing materials

It seems these days everyone who’s anyone has a podcast. From Gwyneth Paltrow to RuPaul to your least favorite next-door […]

Market yourself without a product

How to market your business without a product

When you’re launching a business, there are plenty of things you need to do to get things off the ground. […]

How to develop a creative brief

How to write an amazing creative brief

A creative brief is a concise outline of a job to be completed and contains project parameters, goals and inspiration. […]

How to create a user persona

Across every industry, across every nation, business people are asking the same question: “What do my customers want?” Never has […]

Inspiring Interactive Marketing Campaigns

Inspiring interactive marketing campaigns

Everyone is looking to engage with customers in new and unexpected ways, and it’s often easier said than done. But […]

Top YouTube influencers

The best 18 YouTube channels for entrepreneurs

If you’re an entrepreneur, chances are excellent that you’re already someone who is open to great ideas—and always on the […]

How (and why) to A/B test your marketing assets

Dive into the world of online marketing and you’ll find yourself surrounded by blog posts offering the best practices for […]

Millennial marketing: the dos and don’ts of connecting to the emoji generation

Savvy marketers understand that decoding the preferences of the illusive and lucrative millennial generation—those born between 1982-2000—is a key to […]