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A Roll of label Stickers promoting a juice business.
Black boxes neatly lined up in rows with circle holographic paper sticker labels applied to the top of each. One box is opened revealing cookies inside
Example 4 of selected product
Various bottles of juice and yogurt cups arranged in a bucket of ice. Each bottle and yogurt cup is affixed with a clear plastic label.
A roll of die-cut label stickers in the shape of two doughnuts in an offset stack placed on a countertop infront of two boughnut boxes, and a tray of doughnuts.
A black box sitting on a wooden table with the cover off revealing bon bons inside. The lid has a circular gold paper label applied to it.
A bag of coffee on a gray background with a hand applying a silver paper oval label to the front.
Example 9 of selected product
A Roll of label Stickers promoting a juice business.
Example 2 of selected product
Black boxes neatly lined up in rows with circle holographic paper sticker labels applied to the top of each. One box is opened revealing cookies inside
Example 4 of selected product
Various bottles of juice and yogurt cups arranged in a bucket of ice. Each bottle and yogurt cup is affixed with a clear plastic label.
A roll of die-cut label stickers in the shape of two doughnuts in an offset stack placed on a countertop infront of two boughnut boxes, and a tray of doughnuts.
A black box sitting on a wooden table with the cover off revealing bon bons inside. The lid has a circular gold paper label applied to it.
A bag of coffee on a gray background with a hand applying a silver paper oval label to the front.
Example 9 of selected product

Roll Labels

Take your branding to the next level with professional roll labels designed for high-volume use. Now available in custom shapes.
See details

Add some personality to all your products with roll labels.

  • 18 size options
  • 5 shape options
  • 6 materials available
  • Quantities from 50 to 5000
  • Best for higher quantities

Brand anything & everything

Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use

You can choose from an assortment of materials, shapes and finishes. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience

Explore our assortment of fully customizable design options. Once you’ve found a favorite, make it yours by adding all your custom touches, including our new unwind direction printing. For labels with a specific unwind direction, choose that option before checkout. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

VistaPrint offers Roll Labels design templates in assorted styles.
A roll of label stickers promoting a handmade jewelry business.

Designs

Select a design template to preview it on the product. Click 'Continue' to customize it.

Reviews

Write a Review
Ratings Distribution

Reviewed by 5247 customers

Honey Labels

Sep 8, 2025 | David S. | Verified Buyer
I received my labels a week earlier than estimated. I am very please with how they turned out, actually better than I expected. I had to reach out for online chat to verify a couple of things, answers were prompt and correct. I placed a small order to just verify how they looked, but I will certainly order more as needed.

Way too small

Sep 8, 2025 | Karen B. | Verified Buyer
Quality is good, but I didn't realize how small they would be. I would have liked to have seen a picture of them before ordering.
Response from Vistaprint Customer Care Team:
Thank you for sharing your experience—we’re glad to hear you were satisfied with the quality of the Roll Labels, but we’re truly sorry that the size didn’t meet your expectations. We understand how important visibility and impact are, and it’s frustrating when the final product feels different from what you envisioned. Upon reviewing your order, we noted that the 1" x 2" oval size, which is our smallest available option on this shape, was selected during the design process. This compact format can be limiting, especially for designs with detailed artwork or text. On our Roll Labels page (https://www.vistaprint.com/labels-stickers/roll-labels), there are five size options, including larger formats up to 4" x 6". As you adjust the size and shape, the preview image updates dynamically to reflect actual dimensions, helping guide design choices more clearly. While this may not have been the outcome you hoped for, please know we’re here to support you. If you’d like help selecting the right size or layout for future orders, our Customer Support team is available at 1-866-207-4955, or through our Help Center (https://www.vistaprint.com/customer-care/help-center/) for real-time assistance. We truly appreciate your feedback—it helps us improve and ensures we’re delivering products that align with your expectations. Thank you again for allowing us to make things better.

BBB Labels

Sep 8, 2025 | Christine M. | Verified Buyer
These were perfect! Clear, fit right into place. Thank you!

great little stickers

Sep 8, 2025 | Emily U. | Verified Buyer
great price and fast shipping. These stickers make my packages look distinctive. . the people at the UPS store told me they visited my website because of the stickers!

Excellent Labels

Sep 8, 2025 | Abigail A. | Verified Buyer
I ordered 5,000 labels and before I did, their customer service promptly answered all my questions. The quality was very impressive and you can’t beat the prices anywhere else! So thankful!
Displaying Reviews 1-5

Frequently asked questions

Roll labels are a great option for large quantities. And since they’re on a roll, they don’t take up a lot of space – you can tuck them away when you’re done.

We offer 6 material options for our custom roll labels. For a description and use cases for each, head on over to our Options section for more details.

It’s easy – simply peel and stick. Then roll the 3" core around to grab your next label and repeat.

Not at this time. We do have 18 size options available, so chances are good that you’ll find something that works for you.

If you’re looking to design your own label and upload it to our site, take a look at our Specs & Templates section for more information. You can also use our design studio to customize one of our pre-made templates – we'll walk you through the process as you go.

Yes, you can print your roll labels to unwind in a specific direction. Once you are happy with your label design simply select the unwind direction option right before checkout.