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Roll Labels

Take your branding to the next level with professional roll labels designed for high-volume use. Now available in custom shapes.
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Add some personality to all your products with roll labels.

  • 18 size options
  • 5 shape options
  • 6 materials available
  • Quantities from 50 to 5000
  • Best for higher quantities

Brand anything & everything

Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use

You can choose from an assortment of materials, shapes and finishes. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience

Explore our assortment of fully customizable design options. Once you’ve found a favorite, make it yours by adding all your custom touches, including our new unwind direction printing. For labels with a specific unwind direction, choose that option before checkout. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

VistaPrint offers Roll Labels design templates in assorted styles.
A roll of label stickers promoting a handmade jewelry business.

Reviews

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Ratings Distribution

Reviewed by 5323 customers

We love our logo stickers

Sep 17, 2025 | Rebecca H. | Verified Buyer
We've been getting our logo stickers from VistaPrint since we started our small business and we're always very pleased with the quality and beauty of them. Thank you for helping us put our business name, The Blue Crayon Bakery~Cafe & Catering out into the world.

Great Product, Great Value

Sep 17, 2025 | Ana V. | Verified Buyer
These labels were easy to design; they are vibrant and elevate my marketing to another level. Only negative is I wish there were more specials available to make the cost a tiny bit lower.

great quality

Sep 17, 2025 | HSN | Verified Buyer
Our organization depends on quality marketing items, and we are always satisfied with our sticker/label purchases. It helps us market our brand in a meaningful way.

Must have for our organization

Sep 17, 2025 | HSN | Verified Buyer
Always clear images, great die-cut, and color. Our company appreciates the variety of options that cater to all our business needs. We order labels/stickers several times a year.

Three products perfect !

Sep 17, 2025 | Christine K. | Verified Buyer
I ran into an alignment problem when laying out my design. The staff quickly responded to my plea for help. My order was set in a jiffy , prepared ,shipped and whalla at my mailbox in short order. Perfect in all ways. Thank you so much !!

Displaying Reviews 1-5

Frequently asked questions

Roll labels are a great option for large quantities. And since they’re on a roll, they don’t take up a lot of space – you can tuck them away when you’re done.

We offer 6 material options for our custom roll labels. For a description and use cases for each, head on over to our Options section for more details.

It’s easy – simply peel and stick. Then roll the 3" core around to grab your next label and repeat.

Not at this time. We do have 18 size options available, so chances are good that you’ll find something that works for you.

If you’re looking to design your own label and upload it to our site, take a look at our Specs & Templates section for more information. You can also use our design studio to customize one of our pre-made templates – we'll walk you through the process as you go.

Yes, you can print your roll labels to unwind in a specific direction. Once you are happy with your label design simply select the unwind direction option right before checkout.