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A Roll of label Stickers promoting a juice business.
Black boxes neatly lined up in rows with circle holographic paper sticker labels applied to the top of each. One box is opened revealing cookies inside
Example 4 of selected product
Various bottles of juice and yogurt cups arranged in a bucket of ice. Each bottle and yogurt cup is affixed with a clear plastic label.
A roll of die-cut label stickers in the shape of two doughnuts in an offset stack placed on a countertop infront of two boughnut boxes, and a tray of doughnuts.
A black box sitting on a wooden table with the cover off revealing bon bons inside. The lid has a circular gold paper label applied to it.
A bag of coffee on a gray background with a hand applying a silver paper oval label to the front.
Example 9 of selected product
A Roll of label Stickers promoting a juice business.
Example 2 of selected product
Black boxes neatly lined up in rows with circle holographic paper sticker labels applied to the top of each. One box is opened revealing cookies inside
Example 4 of selected product
Various bottles of juice and yogurt cups arranged in a bucket of ice. Each bottle and yogurt cup is affixed with a clear plastic label.
A roll of die-cut label stickers in the shape of two doughnuts in an offset stack placed on a countertop infront of two boughnut boxes, and a tray of doughnuts.
A black box sitting on a wooden table with the cover off revealing bon bons inside. The lid has a circular gold paper label applied to it.
A bag of coffee on a gray background with a hand applying a silver paper oval label to the front.
Example 9 of selected product

Roll Labels

Take your branding to the next level with professional roll labels designed for high-volume use. Now available in custom shapes.
See details

Add some personality to all your products with roll labels.

  • 18 size options
  • 5 shape options
  • 6 materials available
  • Quantities from 50 to 5000
  • Best for higher quantities

Brand anything & everything

Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use

You can choose from an assortment of materials, shapes and finishes. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience

Explore our assortment of fully customizable design options. Once you’ve found a favorite, make it yours by adding all your custom touches, including our new unwind direction printing. For labels with a specific unwind direction, choose that option before checkout. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

VistaPrint offers Roll Labels design templates in assorted styles.
A roll of label stickers promoting a handmade jewelry business.

Designs

Select a design template to preview it on the product. Click 'Continue' to customize it.

Reviews

Write a Review
Ratings Distribution

Reviewed by 5349 customers

Beautiful template

Sep 22, 2025 | Caroline A. | Verified Buyer
Great customer service I had an issue with a size for my stickers and the helpdesk completely resolved in my issue and helped me the printing came out perfect and I really am thankful

Far too small to be read, no quality control

Sep 22, 2025 | Amy M. | Verified Buyer
The opportunity looked great to get our brand out easily for our high school, but the sticker itself and then the small print on the sticker were just too small to be read. I wonder where the quality control is for the products being sent out.
Response from Vistaprint Customer Care Team:
Thank you for sharing your experience with us. We’re sorry to hear that the stickers and text were too small to be read, especially since you were planning to use them to promote your high school’s brand. That's not the kind of experience we would want for you. We have emailed you information that speaks to a resolution that has since been provided to you. We look forward to assisting with future projects.

Happy With Labels

Sep 22, 2025 | Kristi B. | Verified Buyer
They turned out great and were cropped correctly.

Love them!

Sep 21, 2025 | Faithful S. | Verified Buyer
I love how the labels turned out. I ordered them to put on plastic cups and they are perfect!

Very nice labels

Sep 21, 2025 | Mary S. | Verified Buyer
I ordered these for my craft business. They are adorable.
Displaying Reviews 1-5

Frequently asked questions

Roll labels are a great option for large quantities. And since they’re on a roll, they don’t take up a lot of space – you can tuck them away when you’re done.

We offer 6 material options for our custom roll labels. For a description and use cases for each, head on over to our Options section for more details.

It’s easy – simply peel and stick. Then roll the 3" core around to grab your next label and repeat.

Not at this time. We do have 18 size options available, so chances are good that you’ll find something that works for you.

If you’re looking to design your own label and upload it to our site, take a look at our Specs & Templates section for more information. You can also use our design studio to customize one of our pre-made templates – we'll walk you through the process as you go.

Yes, you can print your roll labels to unwind in a specific direction. Once you are happy with your label design simply select the unwind direction option right before checkout.