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A Roll of label Stickers promoting a juice business.
Black boxes neatly lined up in rows with circle holographic paper sticker labels applied to the top of each. One box is opened revealing cookies inside
Example 4 of selected product
Various bottles of juice and yogurt cups arranged in a bucket of ice. Each bottle and yogurt cup is affixed with a clear plastic label.
A roll of die-cut label stickers in the shape of two doughnuts in an offset stack placed on a countertop infront of two boughnut boxes, and a tray of doughnuts.
A black box sitting on a wooden table with the cover off revealing bon bons inside. The lid has a circular gold paper label applied to it.
A bag of coffee on a gray background with a hand applying a silver paper oval label to the front.
Example 9 of selected product
A Roll of label Stickers promoting a juice business.
Example 2 of selected product
Black boxes neatly lined up in rows with circle holographic paper sticker labels applied to the top of each. One box is opened revealing cookies inside
Example 4 of selected product
Various bottles of juice and yogurt cups arranged in a bucket of ice. Each bottle and yogurt cup is affixed with a clear plastic label.
A roll of die-cut label stickers in the shape of two doughnuts in an offset stack placed on a countertop infront of two boughnut boxes, and a tray of doughnuts.
A black box sitting on a wooden table with the cover off revealing bon bons inside. The lid has a circular gold paper label applied to it.
A bag of coffee on a gray background with a hand applying a silver paper oval label to the front.
Example 9 of selected product

Roll Labels

Take your branding to the next level with professional roll labels designed for high-volume use. Now available in custom shapes.
See details

Add some personality to all your products with roll labels.

  • 18 size options
  • 5 shape options
  • 6 materials available
  • Quantities from 50 to 5000
  • Best for higher quantities

Brand anything & everything

Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use

You can choose from an assortment of materials, shapes and finishes. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience

Explore our assortment of fully customizable design options. Once you’ve found a favorite, make it yours by adding all your custom touches, including our new unwind direction printing. For labels with a specific unwind direction, choose that option before checkout. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

VistaPrint offers Roll Labels design templates in assorted styles.
A roll of label stickers promoting a handmade jewelry business.

Designs

Select a design template to preview it on the product. Click 'Continue' to customize it.

Reviews

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Ratings Distribution

Reviewed by 5287 customers

Roll Stickers

Sep 14, 2025 | Nikki E. | Verified Buyer
Does not clearly describe size of stickers. Way smaller than expected. So small that I can't even use them for the logo.
Response from Vistaprint Customer Care Team:
We’re truly sorry to hear that the Roll Labels you received were much smaller than expected and that your logo is not readable. We understand how frustrating it is to receive a product you can't use. We've reviewed your order to see what might have led to this outcome. It looks like the 1" x 1" circle label was selected, which is our smallest size. On the Roll Labels product page (https://www.vistaprint.com/labels-stickers/custom-stickers/roll-labels-stickers), there are seven additional size options, going up to 5" x 5", which can be accessed via the dropdown menu. As you adjust the size and shape, the preview image on the left updates to reflect the actual dimensions, helping guide your design choices. For artwork with fine details, like the text in your rectangular logo, this small area can make things difficult to read once printed. We sincerely apologize if our design preview did not make the final scale of the product clear enough. While this order was printed to the specifications selected, we are absolutely committed to helping you get a set of labels that you love. For a corrected version, we would recommend a larger label size to ensure your logo is clear and legible. To help with this, please reach out to our Customer Support team at 1-866-207-4955 or visit our Help Center (https://www.vistaprint.com/customer-care/help-center/). They can offer expert guidance on selecting the right size for your design and may be able to assist in making a reorder more affordable. We appreciate your feedback, as it helps us improve our design experience. We hope you’ll give us the chance to make this right.

Labels and thank you cards

Sep 14, 2025 | Teresa D. | Verified Buyer
Was pleased with theh thank you

Excellent stickers and labels

Sep 13, 2025 | AniMates H. | Verified Buyer
I order all the time from them. The only thing that is not good is that they are a bit expensive but if you can’t afford to order a large amount at a time they are good
Response from Vistaprint Customer Care Team:
We’re delighted to hear you’re very pleased with the print and quality of your order.

Great for business!

Sep 13, 2025 | Abigail H. | Verified Buyer
This product is really great, and high-quality. It really also appreciated the sharpness of my art for my labels. Has increased revenue.

Great quality

Sep 13, 2025 | Tori T. | Verified Buyer
Great quality of stickers for a great price!
Displaying Reviews 1-5

Frequently asked questions

Roll labels are a great option for large quantities. And since they’re on a roll, they don’t take up a lot of space – you can tuck them away when you’re done.

We offer 6 material options for our custom roll labels. For a description and use cases for each, head on over to our Options section for more details.

It’s easy – simply peel and stick. Then roll the 3" core around to grab your next label and repeat.

Not at this time. We do have 18 size options available, so chances are good that you’ll find something that works for you.

If you’re looking to design your own label and upload it to our site, take a look at our Specs & Templates section for more information. You can also use our design studio to customize one of our pre-made templates – we'll walk you through the process as you go.

Yes, you can print your roll labels to unwind in a specific direction. Once you are happy with your label design simply select the unwind direction option right before checkout.