Branding
Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.
The best employee appreciation gift ideas for 2025: 9 trends using employee survey data
With Employee Appreciation Day approaching, businesses are asking themselves how they can make their employees feel genuinely valued. Though this […]
What is a brand promise? Examples and benefits for your business
When most people think of branding essentials what comes to mind are logos, taglines and packaging. But what about your […]
Brand positioning: How to write a brand positioning statement
In a crowded market, a strong brand positioning strategy is what makes your brand unforgettable — it’s the reason customers […]
Understanding the psychology of branding: How to connect with customers
Everything in our environment was designed with psychology in mind. You may not realize it, but even the cool-toned lights […]
What is brand equity and should your business care?
Branding is a complex process with many terms to describe the strategies and results. For example, you might be wondering, […]
11 eco-friendly brands that put the planet first
As we — as individuals, corporations and businesses — become more aware of how we are affecting the planet, eco-friendliness […]
Store branding ideas: storefront and in-store
In the fiercely competitive retail landscape, store branding isn’t just about aesthetics—it’s a strategic imperative. It’s the secret sauce that […]
What is a brand typeface? Understanding typography in search of a unique brand font
A brand typeface is a font that represents your business. But out of the thousands available online, how does one […]
The Brand Identity Prism: what it is and how to use it
The Brand Identity Prism is a well-known marketing model, also referred to as Kapferer’s Brand Identity Prism. It is a […]
Social media style guide: what it is and how to get started
Your brand is more than just how it looks and its content, it’s also about tone of voice and consistency. […]
What is branding and how to harness the power of it
Branding is key to a successful product. It can sound vague and fairly daunting, but it’s one of those marketing […]
Restaurant branding: the complete guide
Restaurants are all about the experience. From your marketing to your menu to your main courses, your restaurant branding communicates […]