Ideas & Advice
Tips, trends and insights to grow your small business
8 exciting packaging design trends for 2025
The packaging design trends for 2025 are all about creativity, confidence and having a little fun. Whether incorporating clever cutouts, […]
Top 10 graphic design trends to experiment with in 2025
As we approach a new year, fresh, bold and creative graphic design trends are taking the spotlight. Here’s the exciting […]
What is a brochure? The essential guide to the power of the fold
There’s a quiet power to brochures. Whether you’ve picked up a sleek, minimalist product brochure from your local store, casually flipped […]
9 fresh font trends for 2025
As we leap into 2025, the world of typography is bursting with fresh and exciting font trends that promise to […]
7 inspiring color trends for 2025
As we look toward what the biggest design and marketing trends will be for the new year, one of the […]
Tips for small business owners when working with designers
We chatted with Tristan LeBreton, Creative Director at 99designs by Vista, for his insights into how small business owners can […]
The 7 principles of design and how to use them (with infographic)
The principles of design are the rules you must follow to create an effective and attractive design composition. The fundamental […]
Custom product packaging design: Creative packaging tips
Packaging is just one part of a cohesive brand experience that can boost credibility across your marketing. From the colors to the typography, packaging design is a reflection of your brand identity
The ultimate guide to small business marketing in 2024
The latest survey from VistaPrint, in partnership with Wix, captured insights from 1,000 U.S. small business owners and consumers in […]
Marketing trends of 2025: From AI to nostalgia, here’s what’s shaping the future
The marketing trends of 2025 are breaking away from the “tried and true.” This year, it’s about blending retro vibes […]
How to pick effective small business packaging that fits your brand
You deserve packaging that’s as powerful as your products. From shipping online orders to bagging up in-store purchases, packaging has […]
5 steps to promote your brand with event swag
Picture this: You just got invited to a local small business event, where there will be tons of potential for […]
Ship it with style: 5 tips for high-impact small business packaging
You know that feeling when you’re expecting a delivery and hear your doorbell ring? Or, perhaps you’re more of an […]
Promotional Product Ideas: 5 Ways to Fortify Your Brand
Promotional products are a must-have for any marketing toolkit. Whether you’re looking to build connections with customers, expand your revenue […]
Redesign resolution: A new look sparks a brand transformation
A new year brings new opportunities for everyone…especially small business owners. And Jack Eller, owner and designer of Jack Eller Studio, is ready to take his jewelry brand to the next level.
4 steps to using leave behinds in your marketing
Make a lasting impression – whether you’re replacing a leaky pipe, painting a house or shoveling someone’s walkway – with […]
What we learned: Hiring employees & growing a staff
Hiring an employee is a major step for a small business owner. When you decided to start your business, you […]
How to get online reviews for your business
When it comes to your business, don’t underestimate the power of online reviews. Picture this scenario: You’re craving a burger, […]
22-step business start-up checklist
You want to start a business…congratulations! It’s an exciting adventure that is fulfilling, challenging and wonderful all at once. It’s […]
How to come up with a business name: The ultimate guide to finding business name ideas
A good business name should embody your brand. It should be memorable. And it should remind your customers and employees […]
50 small business ideas for every aspiring entrepreneur
Looking for small business ideas to launch in 2025? You’re not alone—there are nearly 34.8 million small businesses in the […]
How much does it cost to start a clothing brand? Tips to minimize expenses and maximize success
The answer to “how much does it cost to start a clothing brand?” ranges from $500 to $10,000. This range […]
How to start a small jewelry business from home in 11 steps
The jewelry market is booming, with the global market expected to reach $330 billion by 2026 and $482.22 billion by […]
The Master List of Easy & Creative Fundraising Ideas for Nonprofits
Fundraising isn’t just about collecting money—it’s the heartbeat that keeps nonprofits alive and kicking. It fuels our missions, keeps the […]
How to Use Stamps for Branding and Promotion
Your business has endless repetitive tasks and processes, whether you’re filing another document or sending another piece of mail. Business […]
How to choose a logo for your business
Plus, expert logo design tips from one of Vista’s Creative Directors.
The best employee appreciation gift ideas for 2025: 9 trends using employee survey data
With Employee Appreciation Day approaching, businesses are asking themselves how they can make their employees feel genuinely valued. Though this […]
What is a brand promise? Examples and benefits for your business
When most people think of branding essentials what comes to mind are logos, taglines and packaging. But what about your […]
Brand positioning: How to write a brand positioning statement
In a crowded market, a strong brand positioning strategy is what makes your brand unforgettable — it’s the reason customers […]
Understanding the psychology of branding: How to connect with customers
Everything in our environment was designed with psychology in mind. You may not realize it, but even the cool-toned lights […]
What is brand equity and should your business care?
Branding is a complex process with many terms to describe the strategies and results. For example, you might be wondering, […]
11 eco-friendly brands that put the planet first
As we — as individuals, corporations and businesses — become more aware of how we are affecting the planet, eco-friendliness […]