Podcasts have become the ultimate companion piece for people of many ages and backgrounds. They’re always there for us when we need them. Whether we’re doing housework, commuting to work, traveling, or exercising, podcasts are available and present, providing companionship, entertainment and—at times—savvy business and marketing knowledge. Marketing podcasts offer a convenient, accessible way to gain insider knowledge at any time and in any place, even when you’re on the go. Plus: it’s free!
The increased popularity of this form of media has resulted in over 2 million podcasts being available for global listeners. While it’s great to have options, it can also be tricky to find the perfect marketing podcasts to help boost your business. That’s where we come in. Check out our roundup of the best marketing podcasts, ranging from simple everyday tips to niche industry knowledge that’ll take your business to the next level.
Best marketing podcasts
- Digital marketing podcast for getting started
- Social media marketing podcast
- Industry-specific marketing podcast
- Marketing podcasts once the basics are mastered
Digital marketing podcasts for getting started
Digital marketing is an always-evolving field. From emerging trends to exciting new tools, it can be challenging to keep your pulse on everything. Count on these digital marketing podcasts to keep you up to date on what’s new and what’s next.
Neil Patel and Eric Siu pride themselves in offering daily actionable digital marketing lessons. Their diverse knowledge of SEO, content marketing, social media, email marketing, conversion optimization and general online marketing will provide useful insights whether you have a new company or an established business. A huge bonus? Each episode is 10 minutes or shorter.
The Agents of Change
Rich Brooks interviews leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. A wide range of themes and topics include a beginner’s guide to Google Adwords, increasing viewership on YouTube and how to obtain sponsors for a blog.
Side Hustle Pro
Side Hustle Pro is the first and only podcast to spotlight black female entrepreneurs who have scaled from a side hustle to a profitable business. This podcast inspires listeners to get the job done even when the odds are stacked against them. Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome hosts weekly episodes that feature strategies to start small and get going—wherever and whoever you are.
As the leading source of news and insight serving the brand marketing ecosystem, Adweek is a content-rich resource for all things marketing. On this newly launched podcast which currently has one 8-episode season, host Cathy Hackl takes listeners on a journey into the future and prepares marketers to master the metaverse.
Social media marketing podcasts
In the ever-changing landscape of social media, it’s crucial to understand the current climate and get a grasp of what’s to come in the future. And to no surprise, 94% of all podcast listeners are active on social media. For marketers, social media advertising has become more valuable than any other form of marketing, as it’s a convenient way to reach a targeted audience on a frequent and daily basis, right in the palms of their hands.
Social Media Marketing with Michael Stelzner
Michael Stelzner, the founder of Social Media Examiner, has been producing weekly podcasts since 2012. From developing a TikTok video that connects with an audience to boosting traction on your Instagram ads, Michael and his expert guests will point you in the right direction.
Hosted by seasoned YouTube creator Katie Steckly, The Creator Club podcast is a workshop-style show dedicated to teaching creators and entrepreneurs the best strategies for social media marketing and content creation. Whether you’re curious about Instagram reels or starting a blog from scratch, Katie has it covered. Additionally, this is a podcast that’ll teach you how to podcast. Bam!
The Influencer Podcast
As an industry leader in social media-based influencer marketing, Julie Solomon shares her tips to empower entrepreneurs by expanding their brands and growing their influence on social media and beyond. This podcast is a great resource for starting, growing and scaling the brand and business of your dreams. Topics include developing a social media content strategy and learning the best ways to generate sales revenue through building a social media presence.
Industry-specific marketing podcast
While general marketing knowledge is always helpful, an industry-specific deep dive will take things one step further. Get to know your niche market from the inside out by finding a podcast specifically for your industry.
Spa Marketing Made Easy Podcast
Licensed aesthetician and former spa director Daniela Woerner brings her spa industry expertise to Spa Marketing Made Easy. From hiring a dream team to excelling at e-commerce marketing, professionals in the beauty and wellness industry will learn valuable tools for business growth and client satisfaction.
Real Estate Marketing Dude
Real Estate Marketing Dude helps anyone in the real estate industry attract more clients with consistent video content creation. The podcast is a companion piece for the business and prides itself in being “one of the most ‘real’ Real Estate Marketing podcasts out there.” Topics include referral marketing, transactional marketing and cold marketing for real estate professionals.
Hotel Marketing Podcast
TravelBoom has a weekly podcast called Hotel Marketing Podcast. And it’s on a mission to share the latest and greatest hotel industry news and events. Whether you’re looking for advanced hotelier website ideas or just tips on good old-fashioned hospitality, the podcast covers a wide range of information to help travel industry professionals grow and succeed. In addition to providing original content, the podcast allows listeners to submit their own questions to get answered by the experts on the show.
Navigating online retail can be daunting. Look to eCommerce Fuel for tips from top experts who can help you launch and grow your e-commerce business, whether you’re starting fresh or looking to branch out. Entrepreneur Andrew Youderian offers a perfect balance of useful advice and comic relief.
Marketing podcasts once the basics are mastered
No matter how long you’ve been in the trenches, even advanced marketers need to brush up on their skills sometimes. Once you’ve mastered the basics, branch out to a podcast designed for an expert just like you.
The Paid Search Podcast
Every Monday, Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman dish it out on all things Google, including pay-per-click, Google Ads, online marketing, and how to advertise your business effectively. Whether you’re a business owner, an agency employee, or a pay-per-click (PPC) freelancer, The Paid Search Podcast will provide the tools to help you make the most out of your Google AdWords budget.
Voice of Search Podcast
This data-driven podcast helps professionals navigate the topsy-turvy world of SEO marketing. From e-commerce case studies to industry-specific tactics, Voices of Search takes an exploratory and diverse approach to SEO. And with episode lengths averaging 10-15 minutes, listeners can gain a variety of knowledge in short bursts of time.
Maintaining a devoted following since its debut in 2009, SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape. The podcast unveils and explores the complex world of search engine marketing. Topics cover SEO, PPC, email automation, social media marketing and beyond.
Whether you’re marketing a brand new company, rebranding an existing business or just looking to brush up on your professional skills, listening to marketing podcasts will provide new insights at any time and in any place. Tune into these podcasts as part of your morning routine or find a new favorite companion for the commute, then sit back and watch the results roll in.
Author: Aviva M. Cantor