Design Tips

When it comes to your small business, design matters – great design will help your brand stand out on everything from sweatshirts to signage. Whether you’re choosing a business card template or trying to find the perfect font, consider us your partners in small business design. Here, you’ll find design tips and inspiration for marketing materials, as well as advice for working with professional designers.  


Pantone color of the year 'Mocha Mousse' background with branded stickers featuring stylized logos and text.

Mocha Mousse, the Pantone Color of the Year 2025: Everything you need to know

We’ve rounded up everything you need to know about Pantone Color of the Year 2025: Mocha Mousse. Join us to […]

Branded packaging and mug in Pantone 11-4201 Cloud Dancer, held against a cloudy sky background

Cloud Dancer, the Pantone Color of the Year 2026: Everything you need to know

We’ve rounded up everything you need to know about Cloud Dancer, the Pantone Color of the Year 2026. This article […]

Colorful packaging materials, stickers, and stationery on a worktable, showing simple creative projects ideal for graphic design for beginners.

Graphic design for beginners: How to create eye-catching business visuals

Your design is often your brand’s first impression, whether it’s on a business card, flyer or Instagram post. If it […]

Colorful brochure and flyers on display table with bold images and typography, showcasing modern graphic design layout

The ultimate guide to graphic design layout

A great design starts with a solid graphic design layout. The way elements are placed shapes how people see, digest […]

How to find aesthetic colors that work for your brand

Aesthetic colors are the shorthand your brand uses to communicate its personality, values and mood before a single word is […]

How to design a menu: Restaurant menu layout ideas and design tips

Good restaurant menu design sets the tone, sells your story and quietly nudges diners toward your best dishes. It’s part […]

Top 10 graphic design trends 2026

A new year means fresh chances to rethink your branding, and design trends are one of the most effective ways […]

Multiple images of web design examples (laptop and phone screens) across a yellow background

8 top web design trends for 2026

Your website is often the first interaction your customers have with your brand, and first impressions count. Not only does […]

Product and brand samples demonstrating 2026's predicted color trends

The top 8 color trends 2026

Colors set the mood for everything from your website and digital marketing to your packaging and storefront. That’s why keeping […]

The font trends of 2026

8 fresh font trends for 2026

If you’re a small business owner, your time is precious, but you need customers to notice you. Consider this guide […]

The logo trends of 2026 featuring a stretch font wordmark logo

10 logo design trends for 2026

Small business owners are busy, but always looking for an edge. Our round-up of logo trends for 2026 gives you […]

Serif and sans serif donut shop banner

Serif vs. sans serif: Which font fits your brand best?

If you’ve ever stared at a brand kit wondering whether your font should rock tiny feet or not, welcome, you’re […]