Every Door Direct Mail (EDDM) is a convenient and cost-effective way for businesses to reach every home or business within a specific postal route—no mailing lists or postal permits are required. It’s an ideal solution for marketing locally without targeting specific names or addresses. With Vistaprint’s EDDM-compatible postcards, you can easily design your mailers and partner with USPS for a streamlined and effective mailing experience.

Steps for Sending EDDM Postcards Through USPS

1. Create Your USPS Account
   Sign up on USPS’s EDDM website to access the tools and information needed to start your campaign.
2. Select Your Neighborhood and Audience
   Use the USPS website to choose postal routes, allowing you to select neighborhoods and target customers locally.
3. Design Your Postcard with Vistaprint
   Vistaprint offers EDDM-compatible postcard templates, so you can create a custom design that resonates with your audience. Once completed, have it delivered to you.
4. Choose the Drop-Off Date and Make the Payment
   Select a convenient drop-off date and handle payment through USPS for the postage cost.
5. Prepare Mailing Bundles and Forms
   Bundle your postcards as required by USPS and print any necessary forms to accompany them.
6. Drop Off at USPS
   Take your bundled postcards to USPS, choosing your pre-selected carrier routes and drop date for mailing. You can find more information from USPS here.

Product Specifications for Vistaprint EDDM-Compatible Postcards

• Sizes Available: 4.25x11, 6.5x9, 6x11, 8.5x11
• Paper Stock Options: Standard Matte, Standard Glossy, Premium Matte, Premium Glossy

How to Design Your EDDM-Compatible Postcard

Front Side
Customize your postcard with images, text, and branding that resonates with your audience. Use the design tools provided by Vistaprint to bring your vision to life.

Back Side

USPS requires a standardized postage marking (indicia) on all EDDM mail. Vistaprint’s studio automatically sets aside a designated area for this indicia, so there’s no need to add it manually to your design. You can preview this placement in the design studio to ensure it doesn’t interfere with your design.

Benefits of EDDM for Your Business

1. Cost-Effective: EDDM postage rates are lower than typical First Class or Standard Mail rates, making it budget-friendly for reaching new customers.
2. No Mailing Lists Needed: EDDM lets you reach local audiences without purchasing a mailing list, saving both money and time.
3. No Postal Permits Required: There’s no need for postal permits or mailing fees, making EDDM especially useful for businesses that don’t mail frequently.
4. Targeted Local Marketing: With EDDM, you can choose routes in specific neighborhoods, making it easier to focus on potential customers near your business.
5. Easy and Convenient: After preparing your postcards, you simply drop them off at USPS, set your carrier routes, and specify the drop date.
6. Broad Reach with No Address Limits: EDDM doesn’t require specific names or mailing addresses, so you can blanket an entire area with your message.
7. Uniform Cost Across Postcard Sizes: USPS charges the same rate for all postcard sizes, giving you flexibility in your design without increasing costs.