Marketing & Advertising
You have an amazing small business. And now, it’s time to let the world know about it with marketing tools and an advertising strategy. From business cards to branded merch, we’ll walk you through everything you need to know about marketing your small business so you can attract new customers.
What is growth marketing?
What is growth marketing? Growth marketing aims to sustainably grow a business over time, rather than overtly drive sales. Put […]
How to market a product: Traditional and digital product marketing strategies
Creating a great product is a win in itself—but getting it in front of the right people is where real […]
The ultimate guide to small business marketing in 2024
The latest survey from VistaPrint, in partnership with Wix, captured insights from 1,000 U.S. small business owners and consumers in […]
Marketing trends of 2025: From AI to nostalgia, here’s what’s shaping the future
The marketing trends of 2025 are breaking away from the “tried and true.” This year, it’s about blending retro vibes […]
What is Black Friday? + 5 tips to maximize sales during the holiday
What is Black Friday? Just the busiest shopping day of the year and the unofficial start of the holiday shopping […]
What is Cyber Monday? + 5 tips to run a successful sales campaign
For many people worldwide, the official holiday season begins the moment Halloween is finished and continues until New Year’s Day. […]
How to create a small business marketing plan
There are two distinct sides that make up a small business marketing plan: On one hand, there’s the creative flair—crafting […]
How to start a small business blog
When you’re running a small business, sometimes the hardest part is establishing that initial connection with your customers. Beyond getting […]
What is sports marketing and how to launch a successful campaign
Sports marketing is how businesses level the playing field of commerce. For athletic organizations, sports marketing not only sells tickets […]
50 ideas to increase store traffic during sports events
Sports events bring together communities of fans to share their excitement. And as a part of that fan community, small […]
9 inexpensive giveaway ideas for trade shows
Searching for fun promotional giveaways can be challenging—especially when your budget is limited. In this article, we’re diving deep into […]
5 types of sticker materials — and how to use them
Have you ever unboxed a product to find the brand’s custom gold foil sticker adorning the inner packaging, giving you […]