Ideas & Advice

A new year means fresh chances to rethink your branding, and design trends are one of the most effective ways […]

Colors set the mood for everything from your website and digital marketing to your packaging and storefront. That’s why keeping […]

As we look toward what the biggest design and marketing trends will be for the new year, one of the […]

With easy-to-read fonts, your brand message comes through loud and clear. The fonts you choose are a key component of […]

Most customers don’t discover your business through your website first. They find you through a social post, a business card, […]

Design differs from art in that it has to have a purpose. Visually, this functionality is interpreted by making sure […]

You’re trying to explain your brand vision to a designer, client or printer. You know you want something bold but […]

If you’ve ever looked at a flyer and wondered why it felt kind of… off…  you were probably reacting to […]

Promotional products are a must-have for any marketing toolkit. Whether you’re looking to build connections with customers, expand your revenue […]

A new year brings new opportunities for everyone…especially small business owners. And Jack Eller, owner and designer of Jack Eller Studio, is ready to take his jewelry brand to the next level.

The freelancing platform Fiverr can work well when you need to hire someone for quick, clearly defined tasks, but other […]

Running a small business is a big deal. It takes passion, determination and ingenuity. And while it can be incredibly […]

Packaging does more than protect what you sell, it shapes a customer’s first impression, their unboxing moment and how they […]

Stickers are amazingly versatile tools for promoting your brand. You probably showcase your branding on your essential marketing materials, like […]

A good business name should embody your brand. It should be memorable. And it should remind your customers and employees […]

Most people notice a brand’s typography long before they think about it. Few branding elements appear more often, making typography […]

Americans order from restaurants all week, in all sorts of ways. But with prices rising and income growth slowing, diners […]

The custom stamp is the single most cost-effective tool for physical branding – from packaging and labels to loyalty cards […]

The Brand Identity Prism, also referred to as Kapferer’s Brand Identity Prism, is a well-known marketing model that visualizes the […]

A brand style guide keeps your brand from feeling like it changes its personality every time you post, print or […]

Many small businesses do their best to stay consistent, yet tiny mismatches slip through – a slightly off shade on […]

Branding may feel complicated, but the big idea is simple. Brand equity is the reputation-powered value that adds to what […]