Ideas & Advice
Tips, trends and insights to grow your small business
Top 10 graphic design trends 2026
A new year means fresh chances to rethink your branding, and design trends are one of the most effective ways […]
The top 8 color trends 2026
Colors set the mood for everything from your website and digital marketing to your packaging and storefront. That’s why keeping […]
7 inspiring color trends for 2025
As we look toward what the biggest design and marketing trends will be for the new year, one of the […]
12 easy-to-read fonts: Simple fonts and what makes them readable
With easy-to-read fonts, your brand message comes through loud and clear. The fonts you choose are a key component of […]
The 6 UX design basics every small business website needs to follow
Most customers don’t discover your business through your website first. They find you through a social post, a business card, […]
The 7 principles of design and how to use them (with infographic)
Design differs from art in that it has to have a purpose. Visually, this functionality is interpreted by making sure […]
Mood board examples for brand inspiration
You’re trying to explain your brand vision to a designer, client or printer. You know you want something bold but […]
Balance in graphic design: A simple guide
If you’ve ever looked at a flyer and wondered why it felt kind of… off… you were probably reacting to […]
Promotional product ideas: 5 ways to fortify your brand
Promotional products are a must-have for any marketing toolkit. Whether you’re looking to build connections with customers, expand your revenue […]
Redesign resolution: A new look sparks a brand transformation
A new year brings new opportunities for everyone…especially small business owners. And Jack Eller, owner and designer of Jack Eller Studio, is ready to take his jewelry brand to the next level.
8 best Fiverr alternatives for businesses and freelancers
The freelancing platform Fiverr can work well when you need to hire someone for quick, clearly defined tasks, but other […]
38 business quotes guaranteed to inspire
Running a small business is a big deal. It takes passion, determination and ingenuity. And while it can be incredibly […]
6 unexpected ways to use stickers for small business
Stickers are amazingly versatile tools for promoting your brand. You probably showcase your branding on your essential marketing materials, like […]
How to come up with a business name: The ultimate guide to finding business name ideas
A good business name should embody your brand. It should be memorable. And it should remind your customers and employees […]
What is a brand typeface? How to choose a brand font
Most people notice a brand’s typography long before they think about it. Few branding elements appear more often, making typography […]
How restaurant branding shapes where Americans eat and drink (survey)
Americans order from restaurants all week, in all sorts of ways. But with prices rising and income growth slowing, diners […]
How to make a custom stamp for business branding and promotion
The custom stamp is the single most cost-effective tool for physical branding – from packaging and labels to loyalty cards […]
The Brand Identity Prism: What it is and how to use it
The Brand Identity Prism, also referred to as Kapferer’s Brand Identity Prism, is a well-known marketing model that visualizes the […]
How to create a brand style guide: Best practices, examples, templates
A brand style guide keeps your brand from feeling like it changes its personality every time you post, print or […]
How to create cohesive branding for your small business
Many small businesses do their best to stay consistent, yet tiny mismatches slip through – a slightly off shade on […]
What is brand equity and why it’s important for your business
Branding may feel complicated, but the big idea is simple. Brand equity is the reputation-powered value that adds to what […]