Ideas & Advice

A new year means fresh chances to rethink your branding, and design trends are one of the most effective ways […]

Colors set the mood for everything from your website and digital marketing to your packaging and storefront. That’s why keeping […]

As we look toward what the biggest design and marketing trends will be for the new year, one of the […]

AI helps small business owners create design ideas, visuals, marketing concepts and first drafts faster. It supports everything from social […]

With easy-to-read fonts, your brand message comes through loud and clear. The fonts you choose are a key component of […]

Most customers don’t discover your business through your website first. They find you through a social post, a business card, […]

Design differs from art in that it has to have a purpose. Visually, this functionality is interpreted by making sure […]

You’re trying to explain your brand vision to a designer, client or printer. You know you want something bold but […]

A good business name should embody your brand. It should be memorable. And it should remind your customers and employees […]

Most people notice a brand’s typography long before they think about it. Few branding elements appear more often, making typography […]

Americans order from restaurants all week, in all sorts of ways. But with prices rising and income growth slowing, diners […]

The custom stamp is the single most cost-effective tool for physical branding – from packaging and labels to loyalty cards […]

The Brand Identity Prism, also referred to as Kapferer’s Brand Identity Prism, is a well-known marketing model that visualizes the […]

A brand style guide keeps your brand from feeling like it changes its personality every time you post, print or […]

Many small businesses do their best to stay consistent, yet tiny mismatches slip through – a slightly off shade on […]

Branding may feel complicated, but the big idea is simple. Brand equity is the reputation-powered value that adds to what […]